SAFETY FIRST

In the interest of remaining relevant, innovative, and consistent to our vision and integrity, we've realized something we should have noticed from the beginning.  CLUB CARDS have too much information on them.  If you have a Club Card issued prior to September 29, 2007, we want you to cut it up.  Right now!  Not kidding.  We are making new Club Cards (today) and we will have them in the store by Tuesday, October 2, 2007.  The new cards will only have your name, birthdate, and expiration number on them.  This is information that could be gathered from your license and not as invasive and exposing as the old Club Card.  All your personal information (address, phone numbers, and email) will still be collected and maintained on our database, but not available to the public.  You will get a brief email about this change, but we wanted to discuss it further here.  Your safety is important to us.

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